Ins点赞最多的照片竟是个鸡蛋？估价25万美元

The world's most popular Instagram post could now be worth more than £250,000, if sponsored, according to a leading influencer marketing agency.

据一个一流的、很具影响力的营销团队介绍，世界上最受欢迎的Instagram目前预估赞助超过25万英镑。

As it stands, the @world_record_egg account boasts more than 5.8 million followers, days after gaining more than 40 million 'likes' on a stock image of an egg with the caption: “Let's set a world record together and get the most liked post on Instagram.”

账号“@world_record_egg”拥有580多万的粉丝，在发布一张鸡蛋的图片，并配文“让我们共创世界记录，获得ins最多的赞吧”，随后收到超过4000万赞。

As a result, influencer marketing agency Pulse Advertising & Talent Management estimates the post could now be worth a quarter of a million pounds.

结果是营销团队Pulse Advertising & Talent Management估计这条ins现在价值25万英镑。

Christoph Kastenholz, co-founder of the agency exclusively tells the Independent that the account's large number of followers means “the egg now reaches five times as many people as an established brand”.

该团队联合创始人克里斯托独家告诉媒体《独立报》，该账号的大量粉丝意味着“这颗鸡蛋现在受到的关注人数是老品牌的五倍。”

“At the current market value of followers, the egg could value one single post at £25,000 and possibly more.

“按现在粉丝的市值来算，这颗鸡蛋的一张照片价值25万英镑，或者更贵。”

However, Kastenholz points out the value of influencer marketing lies in the trust of a character and not followers alone.

但是克里斯托也指出，影响者营销的价值在于对品质的信任，远非粉丝量这一个衡量标准。

“So far the egg has only created attention, not yet relationships with its followers,” he adds, which may affects its monetary sponsored value on Instagram.

他说：“目前为止这颗蛋只吸引了注意力，尚未和粉丝建立联系。”这可能会影响它的赞助价值。

（翻译：阿忙）