英语智慧背囊 10-吸取一个教训,赢得一份礼物
音频下载[点击右键另存为][00:02.88]Learn a Lesson, Find the Gift吸取一个教训,赢得一份礼物 [00:07.02]Tom Peterson worked for many years to build a solid business [00:10.86]selling television sets, stereo systems, and home appliances. [00:15.00] He gave people good value, a full satisfaction guarantee,and friendly service. [00:21.26]With the help of his wife Gloria, who handled the books, [00:24.66]Tom developed an excellent reputation. [00:27.70]He was proud of his high percentage of repeat customers. [00:31.32]About five years ago, Tom was approached by the owners of a competing company, Stereo Super Stores. [00:38.23]They wanted him to buy them out. [00:40.83] The price was very attractive. [00:43.35]Everything looked good. [00:45.32]Before making his final decision Tom asked Gloria what she thought about the purchase. [00:51.22]She told him that even though the numbers looked good it didn’t feel right to her. [00:56.58]However, Tom was so self-confident and so convinced that this was a rare opportunity, [01:03.15] he went ahead and made the purchase. [01:05.77] Within months he discovered that he had made a big mistake. [01:10.47] He had paid much too much for a dying company. [01:14.74] He tried as hard as he could to make it work out, but he couldn’t turn things around. [01:20.42] He was forced into bankruptcy. [01:23.05] He was about to lose everything, including his original business. [01:27.75]Tom was embarrassed, but he is a survivor. [01:31.58] He looked at his situation. [01:33.44] He decided to openly admit his mistake and, [01:37.22] rather than getting bogged down in lawsuits, [01:40.15]he would focus his energies on saving and rebuilding his original business. [01:44.97] He saw also that he had made a mistake by not listening to his wife, [01:49.89] and that he needed to learn from this experience. [01:53.38] Tom played up his mistake in judgment. [01:56.67] He dealt with the crisis in a way that delighted many people and increased their respect for him. [02:03.01] Old customers flocked into his store. [02:06.18] He and Gloria adapted to changes in retailing and have built an even better business than before. [02:13.29]In the business world, it is natural for businessmen to gain and lose. [02:17.78] Only those who regard their mistakes as gifts and learn from them attract endless profits. |