小月月：演绎极致“审丑”文化
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爱思英语编者按：网络炒作风行已久，各种网络红人可谓你方唱罢我登场。现在网络红人谁最火，凤姐还是芙蓉姐姐？都不是，答案是拜月教主小月月。正可谓是网络代有红人出，一代更比一代雷！但也有网友质疑，这其实又是一件彻头彻尾的炒作(hype)。
She may be plump and big-boned but she acts like a delicate schoolgirl. Wearing 15-centimeter-high stiletto heels and a gaudy turtleneck sweater, she's a fashion queen in her own eyes. She strips in a hotel room to woo her new boyfriend in front of her pal; she rolls on the ground in hysterics; and later throws up at lunch. But it's all outrageous, attention-seeking behavior. Yes, she's an exhibitionist. But, strangely enough, people can't get enough of her. Her name is Xiao Yueyue, or Little Moon, and she is arguably a fictional figure created in a post on Tianya.cn at 11:45 am on October 5. A Shanghai-based writer, alias Rongrong, grumbles about how her holiday was ruined by the eccentric behavior of her friend, Xiao Yueyue, who spent two days at the Expo. Full of weirdness and obscenities, the diary-style post got over 30 million hits and 80,000 comments within five days. Special discussion groups, a fan base, comic strips and Xiao Yueyue inspired goods soon spun off from the online frenzy around a woman whose identity is still obscure. The heartthrob, 150 cm tall and weighing 80 kg, is undeniable proof of the Internet's power to create instant celebrity. But compared to previous online sensations, namely Sister Lotus and Sister Phoenix, Xiao Yueyue has challenged the public's tolerance for ugliness and gross behavior. Gao Yingjun, the chief entertainment editor of Tianya.cn said: “The reason Xiao Yueyue has become a sensation is that she is really shabby and indecent. "The writer vividly describes her in a way which arouses netizens' curiosity about privacy and profanity." Tianya.cn has launched a survey, asking "if Xiao Yueyue was a drop-dead beauty, would you still love the story?" Most respondents said no, according to Gao. "We feel pressure everywhere. We need something to amuse us," said Fan Chaowen, 27, a sales manager in a trade company in Shanghai. He has been following the post since the holiday. However, fans might suddenly find that their fantasy girl doesn't exist. Nosey netizens, as usual, have launched a search for the lady. People began to doubt the stories' credibility. But the author insists they are true in an online interview on Sunday. Insiders of online star-making say Xiao Yueyue is obviously just cleverly choreographed hype. "No matter whether she is real or not, Xiao Yueyue has already become famous. Bad news has wings," said Li Shuang, a Beijing-based online star promoter. "On the Internet, extremely nasty individuals are more likely to become famous than nice people.”" In a survey on Tianya.cn, 68.5 percent of netizens said they simply enjoyed watching entertaining and amusing things. "In normal circumstances Xiao Yueyue would be a loser. People get the same enjoyment reading about her abnormal behavior as they do watching Charlie Chaplin comedies," said Jing Tiankui, a researcher at the Institute of Sociology of the Chinese Academy of Social Sciences. "Online sensations like Xiao Yueyue offend viewers' sensibilities to the extent that they are provoked into condemning her behavior, calling her names and feeling morally superior," Jing said. 相关词汇 更多信息请访问：http://www.engbus.cn/
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