硅谷的新饮料好神奇,一瓶等于一餐饭?
Soylent is coming to 7-Eleven. The convenience store chain is set to begin selling bottles of Soylent, the liquid meal replacement marketed to people who don’t have time to eat, at 18 stores in the greater Los Angeles area on Monday (July 10). It’s the first time that Soylent will be available for purchase in a traditional brick-and-mortar store, instead of just on its website and through Amazon. Soylent advertises itself as a nutritious meal replacement. It is one of Silicon Valley’s most stereotypical exports, generally associated with efficiency and millennials. The company, also known as Rosa Labs, is privately held and raised $50 million from investors in May. The quintessential version of Soylent is a bag of powder that is mixed with water to produce a “meal.” The resulting mixture resembles a watery pancake batter and tastes. The Soylent sold in 7-Elevens stands a chance of appealing slightly more to the regular consumer. The company also plans to stock three flavored versions of Soylent—Cacao, Cafe Coffiest. The companies didn’t comment on whether the partnership would expand beyond greater Los Angeles, but called the 7-Eleven deal the “first step in Soylent’s retail distribution plan.” No details were provided on pricing. A case of 12 sells for $39 online. |