男人网购起来比女人更败家
The average annual online consumption of Chinese males per capita has reached RMB10,025, surpassing that of the females, according to a joint report issued by Boston Consultant Group (BCG) and AliResearch, an e-commerce research institute under Alibaba. The report found that 73% of male consumers in first-tier cities believe that appearance is important in job hunting and dating, and 88% of them learn about beauty products and fashion on the Internet. In addition, 83% of the males aged 18 to 35 years old in first-tier cities consider it necessary to use skincare products. With a single population approaching 200 million, customized products and services for singles in China is a major opportunity for merchants involved with mini karaoke, single-seat restaurants, small refrigerators, and even small apartments. The report said that China's consumer market will hit $6.1 trillion in 2021, and market segmentation will continue to increase. BCG and AliResearch pointed out in the report that China's consumer economy is expanding at an annual rate of 10%, though the GDP growth has slowed. By 2021, China will add $1.8 trillion in new consumption. That is roughly the size of Germany's consumer market today, and more than one-fourth of all consumption growth in major economies. |