pester power 儿童消费力

Pester power is a child's ability to affect their parents' marketing decisions, often through the use of nagging, or pestering. 

“儿童消费力”指的是儿童影响其父母消费决策的能力，通常通过唠叨和纠缠不休达到让父母购物的目的。

The phrase is used to describe the negative connotations of children's influence in their parents buying habits. 

这种说法用来描述儿童对其父母的购物习惯带来的负面效应。

Pester Power is commonly used by marketing companies to target the 4–6 years old category as they have limited disposable income of their own, and consequently do not have the means to buy goods themselves. 

营销公司常用“儿童消费力”来描述4到6岁的儿童的这种行为。他们自己没有什么钱，因而无法自己买东西。

The growth of the issue of Pester Power is directly related to the rise of child advertising. 

“儿童消费力”问题愈发突出与儿童广告的增加直接相关。