我国网络视频市场规模将破800亿元
A research report said the online video market in China is projected to exceed 80 billion yuan by the end of this year. The report by Guduo Media, a Beijing-based research institute, said the audience for online videos reached nearly 550 million by December last year, prompting the internet entertainment market to generate 60 billion yuan in 2016, a 55.9% increase over the previous year. The market that includes online video dramas, entertainment shows and films is anticipated to surge to 85.6 billion yuan by the end of 2017, according to the report. The online drama segment alone will reach 50 billion yuan in revenues by 2020. The report said the quality of online video programs have developed and attracted a rapidly growing audience. The number of paid subscribers is also projected to increase dramatically over the next two years. A large survey in early 2017 found over half of viewers are willing to pay to watch online dramas and entertainment shows, while 29% are willing to pay for online movies on demand. |