Kindle推出中国定制款,福利多到眼花
Amazon.com Inc announced a strategic partnership on Tuesday with China Mobile Communications Corp's subsidiary Migu Culture and Technology Group Co, and launched a new Kindle created exclusively for Chinese readers that integrates abundant online literature content into its e-reader. The device combines more than 460,000 Kindle e-books and over 400,000 online literature titles from Migu, one of the largest online literature platforms in China. With a price tag of 658 yuan ($96.6), the all-new Kindle X Migu e-reader, is the first-ever co-branded Kindle bringing a completely new digital reading experience to online literature. David Limp, senior vice-president of Amazon Devices, said China has become the largest market in the world for Kindle and enjoys double-digit growth annually, adding that Chinese readers are not just satisfied with reading on mobile phones, and they want to have an immersed reading experience through various Kindle e-reader devices. "Our cooperation with China Mobile is not only on devices, but also content and services. Digital reading is now favored by Chinese readers, who are also willing to pay for e-book content," said Bruce Aitken, vice-president of Amazon China and general manager of Amazon Reading. |