苹果公司低调停产ipod nano、ipod shuffle
Apple has quietly discontinued two of its classic iPods, signalling the death of the iPod Nano and iPod Shuffle. Two of Apple's three remaining iPods have disappeared from the Apple Store, leaving the iPod Touch as the only standalone music device available. Both devices were launched in 2005, four years after the original iPod. Apple sold 54.8m iPods at the peak of their popularity in 2008, but sales dropped to just 14.3m in 2014 before the company stopped reporting numbers. The popularity of iPods and other MP3 players has largely been displaced by the rise of music streaming on smartphones. The success of the iPod played a large part in the return of Apple chief executive Steve Jobs and Apple's trajectory to become one of the world's most successful tech players. Jobs famously debuted the iPod Nano by pulling it out of the coin wallet in his jeans. For many users, their iPod was their first Apple device, paving the way for the success of the iPhone when it was launched in 2007. Apple isn't completely dropping its music line. Earlier this year it launched a bid to return to the world of music, debuting its voice-controlled HomePod speaker in June. Original iPods have now become collectors items among tech fans, with listings on eBay selling for more than £500. |