小米计划在印度市场投资10亿美元
Chinese telecoms group Xiaomi will prioritise India over its home market and invest 1 billion dollars in the country's start-ups as it looks to accelerate growth outside of its highly competitive home market. Lei Jun, Xiaomi's co-founder and chief executive, said the company wanted create an ecosystem of mobile apps for use on its smartphones — a strategy pioneered by Apple, whose more expensive iPhones are barely present in the Indian market. "India is becoming a bigger priority compared to China when it comes to R&D to make India-focused products, and supply and stock for product lines," Xiaomi said. China's smartphone makers have conquered almost half of the Indian market, led by Xiaomi, Lenovo, Oppo and Vivo. "The China market is saturated, so now Xiaomi is turning its attention to India," said Xiaohan Tay, a senior market analyst at IDC, the market research company. Xiaomi is tied with Samsung as India's top smartphone vendor, according to IDC. "China's smartphone brands have had excellent performance in India and Southeast Asia in recent years," said Wang Mengxuan, analyst at market research company iResearch. "Users there are generally more price sensitive, and China's brands are showing their advantage in cost-effective offline sales, gradually squeezing out local brands and other international brands such as Samsung." |