阿迪用海洋垃圾做了款跑鞋,销售高达百万!
Adidas sold 1 million shoes made out of ocean plastic last year, CEO Kasper Rorsted told CNBC on Wednesday. The German sportswear giant launched last year three new versions of its UltraBoost shoe made out of plastic found in the ocean. It teamed up with environmental initiative Parley for the Oceans to create the shoe. At the time, Adidas said it it wanted to create a million pairs of the UltraBoost shoes. Each pair of shoes reuses 11 plastic bottles. adidas has already overtaken Jordan as the second-best selling sports brand in the U.S. last year, and the momentum hasn't stopped, as the German sportswear label announced fourth quarter earnings that showed 31 percent growth in North America to cap off 2017. |