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汉堡王推出《怪奇物语》套餐,但这创意真的雷

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Burger King is hoping to pull fans of the Netflix series "Stranger Things" into the Upside Down.

汉堡王希望能把Netflix《怪奇物语》的粉丝吸引到“颠倒汉堡”中。

The fast-food chain announced it will sell an Upside Down Whopper at select locations in the U.S.

这家快餐连锁店宣布,该店将在美国特定地区销售颠倒皇堡。

The sandwich features the same ingredients as the standard Whopper, only it's served upside down inside a custom "Stranger Things" themed box.

这个汉堡的原料与标准皇堡相同,只是上下颠倒地放在《怪奇物语》主题餐盒里。

The limited-edition packaging will be available at 11 Burger King restaurants (in honor of series character Eleven) in Miami, Houston, Boston, Atlanta, Philadelphia, Dallas, Chicago,San Francisco, Los Angeles, and New York, starting on June 21.

这款限量版包装只会在十一家汉堡王门店供应(致敬剧集里的角色“小11”):在迈阿密、休斯顿、波士顿、亚特兰大、费城、达拉斯、芝加哥、旧金山、洛杉矶以及纽约,销售日期从6月21日开始。

The restaurants will also offer limited edition T-shirts, crowns, ketchup packets and pins inspired by the TV series, which kicks off its third season on July 4.

这些门店也会提供限量版《怪奇物语》联名T恤、皇冠、番茄酱包以及别针。《怪奇物语》第三季在7月4日开播。

The chain is partnering with Coke on a contest involving the Burger King app where winners can earn special prizes from food to a Stranger Things VIP Experience.

这家连锁店和可口可乐合作,用汉堡王APP举办一场比赛,胜利者能获得特殊奖品:从食物到《怪奇物语》VIP体验。

Burger King isn't the only food chain teaming up with Netflix to promote "Stranger Things 3."

汉堡王不是唯一一家与Netflix合作宣传《怪奇物语3》的食品连锁店。

Baskin Robbins is serving specially-themed menu items including an Upside Down Sundae and an ice cream flavor called Eleven’s Heaven, a waffle cone-flavored ice cream with chocolate-coated sugar cone pieces and a chocolate icing flavored ribbon.

芭斯罗宾冰淇淋也提供特别主题餐品,包括颠倒圣代以及一种叫做“小11天堂”的冰淇淋口味,这种冰淇淋用的是华夫饼的蛋筒,蛋筒上浇着巧克力,还有一个巧克力味的糖霜丝带。

Meanwhile, Coca-Cola announced last month it was bringing back New Coke after 34 years as part of a tie-in with "Stranger Things."

同时,可口可乐上月宣布将重新推出34年前的New Coke,作为与《怪奇物语》联动的环节。

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