乐高发布"悟空小侠"系列
Lego unveils Monkey King set Following popular Western film and television works such as Harry Potter and Star Wars, the Monkey King from the classic Chinese novel "Journey to the West" has become the first Chinese hero to get his own Lego model. The Lego company launched Monkie Kid, its first series based on Chinese culture, in Shanghai on May 15. The series created by a Chinese team consists of eight play sets and an animated film. Based on the story of the Monkey King in "Journey to the West", the series introduces a new character, Monkie Kid, who is a young noodle shop delivery boy. The introduction on the company's official website says that Monkie Kid finds himself and his friends entangled in adventures full of action, mystery and magic as they fight the Bull Demon King with the help of the Monkey King's golden bar. After gathering sales data, the staff at Lego found that Chinese elements have been increasingly accepted by consumers in Western countries. |