advertainment 广告娱乐

Advertainment, a portmanteau of the advertising and entertainment, refers to the use of various forms of entertainment (television shows, movies, songs, etc.) to promote products or brands, such as product placement in a film or sponsorship for a television show.

广告娱乐，英文单词由advertising和entertainment两词合成，指通过各种娱乐形式（电视节目、电影、歌曲等）推广宣传产品或品牌的行为，比如，电影中的产品植入或电视节目赞助。

Ads are routinely dismissed as silly, annoying, intrusive or a waste of time right up to the moment when they are delivering facts the reader or listener wants. Then, suddenly, the sponsored message is viewed as helpful and instructive. Therefore, the trick is to achieve the right match between audience and message.

广告通常都背负着愚蠢、讨厌、烦人、浪费时间的骂名，直到读者或听众开始从广告里接收到他们需要的信息。于是，这些赞助信息突然变得有用、富有建设性。由此看来，关键在于找准受众和信息之间的平衡。