2008年职称英语综合类教材新增部分内容(五)b

练习：

1.  Paragraph 2                 

2.  Paragraph 3                 

3.  Paragraph 4                 

4.  Paragraph 5                 

A. Ingvar Kamprad - a born businessman

B. Success brought by the introduction of showrooms

C. The origin of IKEA

D. Specialization in selling furniture

E. Flat packaging - a feature of IKEA

F. World-wide expansion of IKEA

5.  Even when he was only a child,                 

6.                        , and years later became a big company specialized in manufacturing and selling of furniture.

7.  Customers liked the idea of IKEA's showrooms because               

8.  As fiat packaging saves money for both IKEA and the customers,        

    A. IKEA began as a small store selling all kinds of cheap things

B. it is highly welcomed by both

C. Ingvar Kamprad showed interest in and talent for doing business

D. he lives happily in retirement

E. here they can see and try the furniture they are going to buy.

F.  Ingvar successfully manages the company all by himself

答案与解析：

1. C　第二段介绍了IKEA这个店名的来源以及它刚开始的时候是一家什么样的小杂货店。

2.D  第三段讲了IKEA通过邮购方式销售自己设计、自己制造的家具，业绩喜人，从而扩大生产线，专事家具产销。

3.B  1953年IKEA引入展示厅的做法得到很好的反响，销售大大增加。

4.E  Kamprad从看到别人在拆卸家具得到启发，于是试行销售平板式包装的家具，即利己又利人，并使自己动手，自给自足成为IKEA 的一个特色。

5.C  时间状语从句告诉我们这里要讲的是Ingvar小时候的事情，文章的第一段就说了从小就会做买卖。

6.A  这句的后半句说IKEA 几年以后才变成一家专营家具的公司，前半句很可能讲它的前身是什么。

7.E  这句的主句讲了顾客们喜欢IKEA的展示厅，从句用because引导，很清楚要求给原因。

8.B  这句先给了原因，即平板包装对双方来说都省钱，那么结果便是双方都欢迎。