名人代言广告之我见 My View on the Ad Done by Celebrity

Turning on the TV, we can see numerous advertisements done by thecelebrities including the film stars, singers and so on. Some people believe itis worth the efforts because they think what the stars have said in the ads aretrue and convincing while some other people worry that the information in theads may be misleading to the consumers. So far as I am concerned, theadvertisements done by the celebrities should be limited.

打开电视，我们可以看到大量由名人，包括电影明星、歌手等等代言的广告。有的人认为这是值得努力的，因为他们认为明星们在广告中所说的是正确切有说服力的，而其他人担心广告中的信息可能会误导消费者。在我看来，名人代言的广告应该受到限制。

First of all, the celebrities, while receiving the handsome pay foradvocating some products, should be responsible for what they have said in theads for the credibility is priceless. We have heard of some cases about thefalse information in the ads and a number of stars have been accused by thecustomers for their misdeeds. What is more, the customers should become carefuland critical about the information they see in TV. It does no harm to thinktwice before buying the products advertised by the stars. Finally, thegovernment needs to tighten the control over the broadcasting of theadvertisement.

首先，名人在宣传产品的同时也得到可观的报酬，他们应该对在广告中所说的负责，因为广告的信誉是无价的。我们已经听说了一些有关广告中的虚假信息的案例，很多明星因其误导而被消费者控告。另外，消费者对在电视上看到的信息应该小心和批判。在购买明星代言的产品前三思而后行是百益而无一害的。最后，政府需要加强对广告广播的控制。

To sum up, the stars should be responsible when doing the advertisementand in the mean time, the consumers should be careful when shopping.

总之，明星在打广告的时候应该负责，同时消费者在购物时也应该小心。