Facebook打入中国决心不减,新app在中国试运行!
Facebook has been secretly testing an app in China called Colorful Balloons In May, Facebook quietly launched a photo-sharing app called Colorful Balloons in China, where the social networking site is banned, according to a report in The New York Times. Colorful Balloons appears to mimic the look and feel of Facebook’s Moments app, which allows users to share photos with friends and family members. Rather than interfacing with Facebook, the app works with the country’s biggest social network, WeChat. Facebook released the app through a local company called Youge Internet Technology, without any hint of branding from the social media giant, and appears to have taken efforts to ensure that it doesn’t spread widely. The Times describes this quiet rollout as “uNPRecedented,” and that it demonstrates the effort that tech companies will undertake to try and gain a foothold into China and its population of 700 million internet users. The rollout doesn’t appear to be an effort to launch a social network under the radar. TheTimes describes the initiative as a way for Facebook to “see how Chinese users digitally share information with their friends or interact with their favorite social media platforms.” In a statement provided to The Verge, Facebook said that it is “spending time understanding and learning more about the country in different ways. Our focus right now is on helping Chinese businesses and developers expand to new markets outside China by using our ad platform.” |