Tiffany要开咖啡馆!蒂凡尼的早餐成真了!
Tiffany & Co. has simplified the matter of breakfasting at Tiffany's. No longer must all the would-be Holly Golightlys wander the concrete below, coffee and croissant in hand, looking up at the store windows. They'll have the Blue Box Café—the first of its kind—which opens at the New York flagship on Friday. Today's Golightlys will sit up on the fourth floor and look down Fifth Avenue to where Central Park begins. Their coffee and croissant will cost $29 and come with a choice of avocado toast, truffled eggs, or a smoked salmon bagel with schmear. Today's Golightlys will have options. The Blue Box Café is tucked into the fourth floor at 727 Fifth Avenue, part of a wholly renovated space that showcases a luxury home and accessories collection, the first major project from Reed Krakoff, who became the company's chief artistic officer in January. The renovated floor, which one moves through to get to the café, is clearly aimed at a younger patron. Gone is all the masculine wood paneling and stately dark marble (though they remain on the three floors below). In their place is light marble and white walls, full of nooks for exploring and eminently Instagrammable whimsy. Richard Moore, the vice president creative director overseeing all things store and window design, told Vanity Fair that the café is “yet another reason to visit our new fourth floor, and we hope it will draw customers up to experience the artfully composed home of Tiffany’s new luxury home and accessories collection of elevated everyday objects.” |