中国手机市场下滑?但仍是苹果销量的主力军
Apple's first-quarter earnings are coming up February 1 (we'll have a full preview), at which time we'll get a much clearer picture of the impact of its 2017 phone line, especially the new iPhone X. By most accounts the numbers will be strong, and the key driver of phone sales in the quarter may be the China market. This is despite the overall Chinese smartphone market declining in 2017. Morgan Stanley Research Analyst Katy Huberty says iPhone X adoption in China “dwarfed” the competition (Oppo, Vivo, Huawei) in the quarter, and outpaced sales of the iPhone 8 and 8 Plus She adds that iPhone retention rates (the likelihood of customers continuing to buy the devices) continue to climb higher than Apple's Chinese competitors. Meanwhile, Canalys says the world's largest smartphone market (China) ended its growth streak with a 4% decline in 2017 to 459 million units–caused in large part by a surprising 14% year-on-year contraction in the fourth quarter to 113 million units. |