新iPhone为何卖到天价?这个幕后女高管功不可没
经过一年的寻找,苹果终于找到了零售和线上商店的高级副总裁(Senior Vice President of Retail and Online Stores) 她就是 Burberry 之前的 CEO 安吉拉·阿伦茨(Angela Ahrendts) She’s coming to Apple at a very crucial time in the company’s development post-Steve Jobs, and although she’s worked in fashion most of her life, she looks like the perfect fit. 阿伦茨虽然是一家伦敦时尚品牌的CEO,但她在美国生并长大。加入苹果对她来说意味着回归故土。 从三年前《华尔街日报》对她的人物简介中可以看出: She wasn’t raised with handmade elegance. Ahrendts, whose father retired as a smalltown entrepreneur and whose mother did a bit of local modeling, spent her childhood in New Palestine, Ind., sewing her own clothes and dreaming of a job in the fashion industry. Her story at Burberry is reminiscent of Steve Jobs at Apple. 但自从阿伦茨2006年上任以来,除了大约10%的商品外,其他所有商品都取消了标志性格纹图案,博柏利已经恢复了它的身份。
“In luxury, ubiquity will kill you—it means you’re not really luxury anymore,” said Ahrendts earlier this year in the Harvard Business Review. 话说回来,其实苹果和 Burberry 一直是亲密的朋友关系。 阿伦茨本人也曾这么说过: “If I look to any company as a model, it’s Apple,” said Ahrendts a few years ago. “They’re a brilliant design company working to create a lifestyle, and that’s the way I see us.”
She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy. |