你能接受共享咖啡杯吗?比共享单车更前卫
“Getting behavior change to happen is not an easy thing,” says Dagny Tucker, founder of Vessel. “If we look at a community that’s considered very sustainably-minded, i.e., Boulder, Colorado, you’ll find that in a survey of local cafes, less than 10 people are bringing their own cup every day.” 消费者们可以通过一个APP来参与到这个免费的系统里。(如果有人没有在五天之内归还咖啡杯,他就会受到罚款。) As they use the mugs, they’ll get reports on how much waste they’re preventing and how much they’re trimming their carbon footprint and saving water. “The paper cup was really the most highly visible sign of disposability I could see,” she says. “Every fifth person walking down the street [in New York] is carrying a paper cup, which they use for a matter of minutes and then throw away.” 并且,在他们使用这种杯子的时候,他们发现这样做似乎还有更大层面上的意义。 “Our research in New York City demonstrated after a couple of weeks of using Vessel, people began to evaluate all their single-use disposable choices,” she says. “We’re attempting to disrupt the status quo of an entire industry, essentially,” she says. “And we think that by giving the user immediate feedback on the positive impact they’re having by making a slight behavior change that we’re going to be able to see that turn into larger behavior changes.” 同时,对于咖啡厅一方来说,杯子的设计初衷也是让他们尽可能用着方便。 “I wanted an intervention that was a win for everyone,” says Dagny. |