百事可乐要直接用夜空打广告
Are you an Aries, a Libra, or a Pepsi? In the newest progression towards full-scale late capitalist dystopia, Pepsi is planning to turn the night sky into its very own billboard. The soda company is partnering with Russian company Startrocket that will launch a gaggle of mini-satellites into space that will project advertisements on a temporary basis, resembling some kind of hideous new constellation. Pepsi Russia is planning for the first advertisement to focus on energy drink Adrenaline Rush, and is apparently trying to mask the gimmick as some kind of PSA by proclaiming that the ad campaign will speak out against stereotypes and prejudices directed at a truly marginalized class: gamers. Despite the general consensus that Pepsi creating its very own star sign is a terrible idea, a Startrocket representative attempted to justify the project as some form of positive progress: “We are ruled by brands and events... the economy is the blood system of society. Entertainment and advertising are at its heart,” Vlad Sitnikov told Futurism magazine. It’s unclear if the new constellation will be visible in cities like New York or London where light pollution means stars are not visible, so residents of those metropolises may have to plan a camping trip to sleep out under the Big Pepsi Logo, when it goes live in 2021. |