北欧一公司推出环保洗手液
When you buy a supply of Forgo's new liquid hand wash, you won't get a single-use plastic bottle, just a small envelope. But if you tear open the paper sachet, pour the powder inside into a reusable bottle, add tap water, and shake, you'll have foaming hand wash in less than a minute. Forgo is an in-house project from the Stockholm-based design studio Form Us With Love, and the soap is just the first in a line of products that the company wants to redesign to shrink packaging waste. "Our methodology is applicable to everything from deodorant to toothpaste to shampoos and face wash and conditioner and so on," says Allon Libermann, who is leading the project at the design firm. "We are looking to accelerate the process of transforming all of those products into this kind of thinking." It's one of multiple ways that companies are now rethinking disposable packaging, recognizing that less than 5% of plastic is recycled, and a growing amount of plastic waste is ending up in the ocean (and our food chain). Major brands are experimenting with a new model for reusable packaging that customers ship back for refills. Grove Collaborative, a startup that launched last year, sells reusable glass bottles and refills in lightweight, recyclable plastic pouches. Another startup, By Humankind, sells refills for products like mouthwash that comes in tablets that customers can drop in a bottle. A cleaning product startup called Truman's sells small refill cartridges that pop into the top of bottles. Amazon launched a similar in-house line with refill "pods" that attach to the bottom of a reusable bottle. Unilever sells an ultraconcentrated liquid refill for one of its European cleaning brands. A new brand called Blueland sells reusable bottles and tablets that can be added to water to create cleaning products. And the list goes on. |