全球最具价值品牌发布
Top brands boost value The world's most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of the COVID-19 pandemic, a report released on Tuesday has found. The total brand value of the top 100 brands has reached $5 trillion, equivalent to the annual GDP of Japan, according to the 2020 BrandZ Top 100 Most Valuable Global Brands report, which was released by global communication services provider WPP and Kantar. These brands have been more resilient and less volatile during the pandemic than they were in the global economic crisis of 2008-09, adding $277 billion of brand value growth over the past year, the report said. US brands represented more than half of the top 100, with Amazon maintaining its position as the world's most valuable, followed by fellow technology giants Apple and Microsoft. Asian brands represented a quarter of the top 100, with 17 from China, including Alibaba and Tencent in the top 10. |