回顾--2002年流行英语词汇(5)

Best New Product Names

1. Trikke Scooter Great name for an unconventional three-wheeled scooter

2. Nano Tex High tech fabric that utilizes nanotechnology to create a super-smooth, stain-resistant fabric.

3. Twist and Pour Paints The paint container that’s designed to let the user ‘twist-and-pour’ the paint. The name says it all.

Worst New Product Names

1. A5250 Youth batting helmet. A great product with a not-so-great name

2. Jaguar Apple’s new version of the OS X operating system. An internal code-name that somehow slipped Apple’s usually expert marketing maze.

3. Touareg Volkswagen's new SUV named in French after the nomadic North African tribe.

Best Corporate Name Change

1. American Home Products To Wyeth, good move. American Home Products does not exactly connote the company’s new core competencies of synthetic chemistry: molecules, recombinant proteins and vaccines.

2. Accenture Last year's worst product name looks better and better the further Andersen sinks.