web rage 网怒

If you're a regular Internet user, have you ever felt a mounting sense of tension during what seems like an interminable wait for a web page to load? If so, calm down, you could be on the point of succumbing to a bout of web rage!

如果你经常上网，是不是有时候会因为网页打开太慢而觉得急躁、不耐烦？如果是这样的话，请你冷静，你可能正处于网怒情绪爆发的边缘！

According to a recent survey of 1,600 Internet users in the UK, web rage is on the increase, causing short-temperedness and even physical aggression – not necessarily thumping the nearest person, but frustrated bashing of keyboards and over-zealous mouse-clicking!

据英国最近一项针对1600位网民所做的调查显示，网怒现象处于上升态势，主要表现为易怒，甚至有攻击倾向。这里的攻击倾向倒不一定是针对身边的人，多半表现为砸键盘以及猛击鼠标。

The top cause of web rage is the frustration of slow-loading web pages, but among other sources of irritation are images that don't load, websites that require specific software to run, requests for personal details before being allowed into a site, and 'help' buttons which don't really 'help'.

引起网怒的首要原因是网页慢速下载时导致的烦躁情绪，其它原因还有：图片无法打开，某些网站需要安装制定软件才能运行，登录某个网站前要求提交个人信息，以及不能提供任何帮助的“帮助”按钮。

Research reveals that Internet users are not generally prepared to wait for more than a minute for a site to load, and will usually go to an alternative site if they feel they're waiting too long. This means that web rage could have an important influence in business – with so many choices available on the Internet, consumers will quickly dismiss a site and switch to another if the first one they choose fails to perform according to their expectations.

研究显示，大部分网民等待网站打开的时间不会多于一分钟，如果他们等待时间太长便会选择访问其他站点。这说明网怒对网站的经营影响重大：网络上选择如此之多，如果最初选择的网站表现未能达到客户的期望，他们很快会离开这个网站而转用另外一个。