金融词汇TheProduct
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product the product is the thing or service that is sold to the customer. feature a characteristic of a product that allows for better or easier use. for example, many cars now have airbags, that is a feature. benefit the value of a feature to a customer. if a car has an airbag, it is safer. that safety is a benefit. quality quality can be defined as the characteristic of a product of being suitable for a certain use, and not breaking down. warranty a guarantee of repair or replacement if a product breaks down. product life cycle a new feature of a product. in wider terms, it means a new thing or way of doing something that was not done or possible before. brand a group of products that share a name and set of characteristics. differentiation the process of seeing the differences among products. |
