四级之完型填空
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Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? _1_ an event takes place; newspapers are on the streets _2_ the details. Wherever anything happens in the world, reports are on the spot to _3_ the news. Newspapers have one basic _4_ , to get the news as quickly as possible from its source, from those who make it to those who want to _5_ it. Radio, telegraph, television, and _6_ inventions brought competition for newspapers. So did the development of magazines and other means of communication. _7_ , this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the _8_ and thus the efficiency of their own operations. Today more newspapers are _9_ and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers _10_ of the latest news, today's newspapers _11_ and influence readers about politics and other important and serious matters. Newspapers influence readers' economic choices _12_ advertising. Most newspapers depend on advertising for their very _13_ .Newspapers are sold at a price that _14_ even a small fraction of the cost of production. The main _15_ of income for most newspapers is commercial advertising. The _16_ in selling advertising depends on a newspaper's value to advertisers. This _17_ in terms of circulation. How many people read the newspaper? Circulation depends _18_ on the work of the circulation department and on the services or entertainment _19_ in a newspaper's pages. But for the most part, circulation depends on a newspaper's value to readers as a source of information _20_ the community, city, country, state, nation, and world—and even outer space.
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