名词解释：Words of Marketing

1. Distribution channel.  2. to launch a product  3. market opportunities  4. market research  5. market segmentation  6. packaging  7. point of sale  8. product concept  9. product features  10. sales representative 

A. all the companies or individuals involved in moving a particular good or service from the producer to the consumer.

B. an idea for a new product, which is tested with target consumer before the actual product is developed

C. attributes or characteristics of a product: quality, price, reliability, etc.

D. dividing a market into distinct groups of buyers who have different requirements or buying habits

E. places where goods are sold to the public- shops, stores, kiosks, market stalls, etc.

F. possibilities of filling unsatisfied needs in sectors in which a company can produce goods or services

G. someone who contacts exists and potential customers, and tries to persuade them to buy goods or services

H. collecting, analyzing and reporting data relevant to a specific marketing situation(such as a proposed new product)

I. to introduce a new product onto the market

J. wrappers and containers in which products are sold

1 A  2 I  3 F  4 H  5 D  6 J  7 E  8 B  9 C  10 G