英汉《营销学》常用词汇h
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Pacific Electric 太平洋电气 packaging 包装 panel of experts 专家小组 parentage 渊源 parties involved 交换中的各方 payment terms 支付条款 pay-off control 支出控制 penetration pricing 渗透定价 Pepsi-Cola 百事可乐 perceived customer value 顾客感知价值 perceived quality 感知到的质量 perceived value 感知到的价值 percentage of sales promotion budgeting method 销售额百分比促销预算法 perceptions of consumers 消费者感知/理解 perceptual (product) pisitioning 感知（产品）定位 perceptual map 感知图 perceptual organization 感知组织 perceptual vigilance 感性的警惕 performance dimension 业绩标准 performance evaluation 业绩评估 performance measures 表现/业绩测度 performance objective 绩效目标 performance standards 绩效标准 performance 功能 perishability 非持久性 personal selling 人员推销 personal sources 个人的信息来源 personnel development 人力资源开发 persuasive 说服性的 pharmaceuticals industry 医药行业 physical (product) positioning 物理（产品）定位 physical descriptors 物理变量 physical distribution 实物分销 Pillsbury 皮尔斯博瑞 pioneers 先入者 Pizza Hut 必胜客 place utility 地点效用 planning and control system area audit 计划与控制系统领域的审计 point of sale information 销售点信息 point-of-purhcase (POP) promotion 采购点促销 point-of-sales (POS) data 销售点数据 pontificator 保守派 popularity 通用性 population trends 人口趋势 portfolio models for resource allocation 资源配置的资产组合模式 position intensity 地位集中程度 positioning 定位 possession utility 拥有效用 post-purchase dissonance 购买后的不协调 post-purchase evaluation 购买后评估 post-purchase/after-sale service 售后服务 potential advantages 潜在优势 potential customer 潜在顾客 potential market 潜在市场 potential target market 潜在目标市场 power in distribution 分销权力 power of buyers 购买者能力 power of suppliers 供应商能力 predatory pricing 掠夺性定价法 pre-empting scarce resources 先占稀缺资源 preferential treatment 特惠待遇 premiums 额外奖励 present competitors 现有的竞争者 presenting sales message 提供销售信息 pre-test market research 测试前市场研究 price discrimination 价格歧视 price elasticity of demand 需求的价格弹性 price fixing 价格设定 price leaders 价格领导者 price lining 价格排列定价法 price promotion 价格促销 price quotation 报价 price sensitivity 价格敏感度 price structure 价格结构 price 价格 price/earnings ration 价格/收益比 price-off promotions 降价促销 price-setting process 定价过程 pricing adjustments 定价调整 pricing policies 价格策略 pricing 定价 primary demand 基本需求 primary sources 第一类/主要数据 print media 印刷媒体 private/for-profit organization 私营/盈利性组织 PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数 proactive new-product development strategy 进取型新产品开发战略 probability sampling 概率抽样 problem formulation 界定问题 problem identificatioin 确定问题 process management 过程管理 Procter & Gamble (P&G) 宝洁公司 product line 产品线 product availability 产品的可获得性 product category 产品类别 product class 产品类别 product decisions 产品决策 product design 产品设计 product development 产品开发 product dimension or attributes 产品维度/属性 product evolution 产品演变 product features 产品特征 product intent share 产品倾向份额 product leadership 产品领导能力 product life cycle (PLC) 产品生命周期 product life cycle curve 产品生命周期曲线 product line 产品线 product manager audit 产品经理审计 product offering 供应品 product organizaiton of salesforce 按产品组织销售队伍 product policies 产品策略 product positioning 产品定位 product quality 产品质量 product scope 产品范围 product space 产品位置 product specifications 产品规格 product systems 产品体系 product type 产品类型 product usage 产品用途 product 产品 product(ion)-oriented organization 产品/生产导向型组织 production 生产 product-line pricing adjustments 产品线定价调整 product-management organizational structure 产品管理组织结构 product-market entry control 产品－市场进入控制 product-related behavioral descriptors 与产品相关的行为变量 product's market characteristics 产品的市场特征 product-use testing 产品使用测试 pro-environment 环保 profit impact of market strategy (PIMS) 市场战略的利润影响 profitability analysis 盈利性分析 profitability 盈利性/盈利能力 profitable survivor strategy 有利可图的生存者战略 project-company resource compatibility 项目与公司资源的协调性 projected profit-and-loss statement 预计损益表 projective tests 投影测试 promotion decisions 促销决策 promotion mix 促销组合 promotion policies 促销策略 promotion 促销 promotional allowance 促销折让 promotional effort 促销努力 promotional pricing 促销定价 promptness 及时性 propector strategy 探索型战略 prospecting for customers 寻找顾客 psychographics 心理统计特征 psychological cost 心理成本 psychological pricing 心理定价法 public organization 公共组织 public relations 公共关系 public utilities 公共设施 publicity 公共宣传 pull strategy for control of distribution channels 分销渠道控制的拉式战略 pupil dilation 瞳孔扩张 purchase predisposition 购买倾向 purchasing agent 采购代理 purchasing contract 采购合同 purchasing manager/agent 采购经理／代理 purchasing power perity (PPP) 购买力平价指数 push money/spiffs 佣金 push stragtegy for control of distribution channels 分销渠道控制的推式战略 |
