营销演讲的典型特征[英文篇]

Hands in pockets 手放在口袋里

Increased blinking of the eyes 眨眼次数过多；

Failure to make eye contact害怕眼神的接触；

Licking and biting of the lips 舔嘴唇和史嘴唇；

Finger tapping 敲叩手指；

Fast，jerky gestures 手势又急又快；

Cracking voices 粗哑的声音

Increased rate of speech 讲话速度加快；

Clearing of the throat 清嗓子；

Buttocks clamped tightly together 臀部崩得紧紧的；

The way to over come nervousness is breathe in deep and breathe out slowly for some times.

克服紧张的办法是调匀呼吸，深吸气，慢呼出。

Keynote speech

A Keynote speech is to outline the subjects to be addressed by other speakers at an event，and to establish the tone of a meeting or program.

基调发言也称主题演讲，目的就是限定一个集会上其他演讲者演讲的主题，奠定一个会议或活动的基调。基调发言也直接关系到确立大会的感情基调。#p#

Eye contact 眼神交流

Move your eyes slowly from person to person， and pause two or three seconds with each listener；

眼睛慢慢地从一个移动到另一个人，在每一个人身上停留两到三秒钟时间；

Look at people straight or look at the bridge of their noses or chins；

眼睛直视听众，或看着他们的鼻梁或下巴

Look for the friendlier faces and smile at them one by one， then move on to the more skeptical members and smile at them one by one also；

找到那些看起来比较友善的听众，逐次朝他们微笑；然后目标转向那些有些怀疑的听众，也逐渐朝他们微笑；

Imagine the audience in bathrobes in case you are nervous.

如果你感到紧张，不妨想象听众都穿着浴衣的样子。

How to communicate with the audience 怎样与听众交流

A message worth communicating； 要有值得交流的观点；

Gain the listeners' atention： capture their interest and build their trust； 引起听众的注意：抓住他们的兴趣并赢得信任；

Emphasize understanding； 重视理解；

Obtain their feedback； 获得反馈；

Watch your emotional tone； 注意声调要有感情；

Persuade the audience； 说服听众；

HOW to dress

Dark colored suits or dresses； 穿深色西装；

Red ties or scarves； 空朴素的白衬衫或上衣；

Black shoes，freshly polished； 戴红色的领带或丝巾；

Very little jewelry -worn discreetly； 穿刚刚擦亮的黑色鞋子；

Calm，slow gestures and slow movements； 尽量不戴首饰，要戴的话要非常小心；

Shoulders back，chin up. 挺胸抬头。