外贸业务员现场过招[1]
外贸业务员现场过招(一) 今天Lucky的办公室出现了一个生面孔――Kevin Hughes,此人代表美国一家运动产品公司,专程来中国寻找加工合作方。接洽的加工产品是运动型"磁质石膏护垫",受伤的运动员使用这种产品上场比赛,即可保护受伤部位,且不妨碍活动。 现在,我们就来看看两人的会面情况: L: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons (衡量得失) with you. K: Mr. Lucky, we've looked all over Asia for a manufacturer; your company is one of the most suitable. L: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs. K: I hope so. And what might be the basic questions you have? L: First, do you intend to take a position in (投资于……) our company? K: No, we don't, Mr. Lucky. This is just OEM (Original Equipment Manufacturing,贴牌生产)。 L: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process. K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years. L: At US $1000 a piece, we'll make an average return of just 4%. That's too great a financial burden for us. K: I'll check the number later, but what do you propose? L: Here's how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer (技术转让)。 Lucky 提出了合作条件,Kevin会答应吗?欲知后事如何,且看下一轮谈判。 |