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商业英语会话 (5)

12
Lesson 5: Promotional Activities 促销活动

    Lester:As you know, the FastTrek 2000 is due for release next month. I think we've finally worked the kinks out.

    莱司特:正如你所知,FastTrek 2000 预定在下个月推出。我想我们已经解决了所有琐碎的问题。

    Helen:Great. That's vital. Quality is the focus of the ad campaign. The boards must work well if they're going to be the cash cow we want them to be.

    海伦:太好了。那很重要。品质是广告活动的焦点。如果要让这些适配卡如我们所要的成为摇钱树的话,就不能出乱子。

    Lester:Let's go over our promotion plans again.

    莱司特:我们再看一遍我们的促销计划。

    Helen:OK. We have six major retailers running demonstrations at most branches. And our exhibition team is already on the road setting up for computer shows.

    海伦:我们有六家主要的零售商在大部分的分店做展示。而且我们的展示队伍已经为计算机展在起跑了。

    Lester:Good. What about print and radio?

    莱司特:很好,那印刷品和广播呢?

    Helen:We've taken out full-page ads for two large trade magazines. And more important, our press releases have been well received.

    海伦:我们在两家大的商业杂志刊登了全版广告。更重要的是,我们的新闻稿已经全被采纳了。

    Lester:Any larger ads?

    莱司特:有再大一点的广告吗?

    Helen:Yes. We're putting the same full-page ad in the Sunday edition of three major newspapers.

    海伦:有的。我们在三大报的星期天版面放了相同的全版广告。

    Lester:Sounds perfect.

    莱司特:听起来很周全。

    Helen:But nothing ever works out as you want it. So I have a number of other tricks up my sleeve, as well.

    海伦:不过有时候就是会事与愿违,所以我还有很多其它的妙计

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