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英： In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company’s new ice-cream sandwich. Tanya: Good morning, Carla. How are you today? Carla: I’m doing fine. How about you? Tanya: Great, thanks. So, what’s the status of our advertising campaign? Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to big cities. Tanya: What style will the ads use? Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla. Tanya: Sounds like an ideal approach. Will we have a new slogan? Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week. Tanya: Sounds like we’ll have a winner on our hands! 中： 在这个对话中，Tanya Nichols是一家冰淇淋生产公司的老板，她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。 Tanya: 早上好，Carla。你今天过得怎么样？ Carla: 我很好，你呢？ Tanya: 很好，谢谢。我们公司的广告宣传作得怎么样了？ Carla: 正如我以前所提到的，我们下个月开始的宣传活动，是全国范围内的。我们已经决定利用各种媒体做全面宣传。首先，我们在电视上做持续三个礼拜的广告，每天一次，时间为30秒钟传。同时，我们还会在被选中的人口较多的城市的电台广播中宣传，每天三次，每次时间为15秒。最后，我们还会有一些户外宣传活动，在 大城市的主要入口处，树立广告牌。 Tanya: 那么采取什么样的风格呢？ Carla: 我们将把焦点放在日常生活方面，告诉你只要吃一个冰淇淋三明治，就能消除夏日炎热。我们还会通过对多样性口味选择的宣传，告诉大家推荐我们公司产品的原因，香草并不是惟一的口味。 Tanya: 似乎是个完美的方案。我们会有新的口号吗？ Carla: 当然，广告代理商正在设计呢。这个周末会出台一些新的策划。 Tanya: 听起来我们将会成为一个大赢家！ |
